The manufacturer may substitute components with components of equal or greater performance level. The cooperation with the racers was a constant synergy, where Hess asked the young bikers for their opinion and involved them in the development and production processes. They became his biggest fans and talked proudly and affectionately about Mongoose and BMX. In 2010 the internet became a thing, and kids were watching closely the madness their peers uploaded. Mongoose didn’t let that opportunity slip by, and they made some interesting deals with those web sensations to try out their products and broadcast their verdict.